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$10 Trillion in Retirement Assets are Opening to Alternatives: What Advisors Must Do Now

  • Writer: Rick Lake, CAIA, CETF, CBDA
    Rick Lake, CAIA, CETF, CBDA
  • Sep 9, 2025
  • 1 min read

Written for The Truth About Your Future (DACFP): The Alternative View

Date: May 27th, 2025.


The Next Wave in Democratization

The Next Wave in Democratization


An Alternative Investment Wake-Up Call



Clients are about to face a significant change: the White House is moving to open 401(k) plans to alternative investments.


Private markets, real estate, even digital assets – all moving from Wall Street to workplace retirement accounts. That’s not just a policy shift. It’s a wake-up call. And one that puts advisors squarely at the center of the conversation.


Recently, the White House issued an Executive Order titled:


“Democratizing Access to Alternative Assets for 401(k) Investors”

The order establishes an ambitious policy goal: improve the net risk-adjusted returns across more than $10 trillion held by 90 million participants in ERISA-regulated defined contribution plans.



This is an excerpt of the full article written here:


by by By Rick Lake, CAIA, CETF, CBDA | Founder, Narrative Alpha

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